Tote Privacy Policy
We at Tote Casino are committed to protecting your personal data and respecting your privacy whenever you use our services. This Tote Privacy Policy explains how we collect, use, store and protect your information when you visit our website, use the Tote app, or engage with any of our products, including Tote betting, Tote slots and our Tote live casino offering. By registering an account with us, you consent to the practices described in this policy.
Who We Are
Tote is the trading name of TDCO Limited, a company registered in England and Wales under company number 11300287, with our registered office at 6th Floor, 6 Kean Street, London WC2B 4AS. We are licensed and regulated in Great Britain by the Gambling Commission under account number 54779, licence number 000-054779-R-331321-00. We also hold a remote bookmakers licence for pool betting customers in Ireland, issued by the National Excise Licence Office. As the data controller, we determine how and why your personal information is processed across our Tote casino online platform.
Information We Collect
When you complete Tote register procedures or use our services, we collect several categories of information necessary to provide you with a safe and compliant gambling experience.
- We collect identity information such as your name, date of birth, address and contact details when you create an account
- We gather financial information, including payment card details, to process your Tote deposit and Tote withdrawal transactions
- We record your gaming and betting activity, including your Tote bet history, stakes, wins and use of any Tote bonus or Tote promo code
- We collect technical data such as your IP address, device type and browser information when you access our Tote casino app or website
- We store communications you have with our customer support team, including live chat transcripts and emails
- We may collect verification documents, such as proof of identity and address, to meet our regulatory obligations
How We Use Your Information
We use your personal data for a range of purposes connected to operating Tote casino uk services responsibly and lawfully. Our uses include the following.
- We use your information to verify your identity and age before allowing Tote casino login access or accepting bets
- We process your data to manage deposits, withdrawals and any Tote no deposit bonus or Tote free spins offers you claim
- We analyse your activity to detect fraud, money laundering and problem gambling behaviour
- We use your contact details to send account notifications, service updates and, where you have consented, marketing communications about our Tote sports casino offers
- We rely on your data to comply with licensing conditions set by the Gambling Commission and other regulators
- We use aggregated data to improve our Tote jackpot games, Tote live casino products and overall platform performance
Legal Basis for Processing
We process your personal data on several legal bases recognised under UK and Irish data protection law. We rely on the performance of our contract with you when processing information needed to operate your account, handle Tote bet transactions and settle winnings. We rely on legal obligation when verifying your identity or reporting to regulatory bodies. We rely on legitimate interests when preventing fraud, improving our services or communicating essential account information. Where you have given explicit consent, such as opting in to receive promotional material about a new Tote bonus code, we rely on that consent and you may withdraw it at any time.
Sharing Your Information
We do not sell your personal data. However, we may share your information with certain third parties where necessary to run our business and meet our legal responsibilities.
- We share data with payment providers to process transactions made via debit cards or Apple Pay
- We share information with identity verification and fraud prevention services, including credit reference agencies
- We disclose data to the Gambling Commission and other relevant regulators when legally required
- We may share information with GAMSTOP and other self-exclusion schemes to support responsible gambling
- We work with software providers, such as those supplying our Tote slots and live dealer games, who may process limited technical data to deliver gameplay
- We may disclose information to law enforcement agencies where required by law or court order
Cookies and Tracking Technologies
We use cookies and similar technologies on our website and within the Tote casino app to enhance your browsing experience, remember your preferences and analyse how you interact with our services. Cookies also help us tailor promotional content, including offers related to Tote casino bonus programmes and our Reel Rewards scheme. You can manage or disable cookies through your browser settings, though doing so may affect certain features of our site.
Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or disclosure. Customer funds are held separately from operational funds in accordance with the Medium level of protection defined by the Gambling Commission. We use encryption, secure servers and access controls to safeguard information relating to your Tote casino login credentials and payment details. Despite our best efforts, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including meeting our regulatory, tax and anti-money laundering obligations. Where your account becomes dormant, meaning no bets have been placed for 24 months, we retain relevant records in line with our internal policies and applicable law. We will delete or anonymise your data once it is no longer required, unless we are legally obliged to keep it for a longer period.
Your Rights
We recognise that you have important rights concerning your personal data under UK GDPR and applicable Irish data protection legislation.
- You have the right to request access to the personal data we hold about you
- You have the right to ask us to correct any inaccurate or incomplete information
- You have the right to request erasure of your data, subject to our legal and regulatory obligations
- You have the right to object to or restrict certain types of processing, including direct marketing
- You have the right to request a copy of your data in a portable format
- You have the right to lodge a complaint with the Information Commissioner's Office or an equivalent authority
To exercise any of these rights, you can contact us using the details provided below, and we will respond within the timeframes required by law.
Responsible Gambling and Data Protection
We use certain personal data to support responsible gambling tools, including deposit limits, reality checks, temporary suspension and self-exclusion. When you register with GAMSTOP or request self-exclusion, we process this information to prevent further access to your account and, where applicable, to restrict future Tote casino no deposit bonus offers or other promotions being sent to you.
International Data Transfers
As we serve customers in both the United Kingdom and Ireland, your data may be processed in either jurisdiction depending on where you are located. Where data is transferred outside these regions, we ensure appropriate safeguards are in place, consistent with applicable data protection standards.
Changes to This Policy
We may update this Tote Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. We encourage you to review this page periodically. Continued use of our services after any changes indicates your acceptance of the revised policy.
Contact Us
If you have questions about how we handle your personal data, or wish to exercise any of your rights, please contact our customer care team via email at customercare@tote.co.uk, by phone on 0800 032 8188 (UK) or 1800 238 669 (Ireland), or by post to Customer Care, Waterside House, Waterside Drive, Wigan, WN3 5AZ. Our support team is also available through live chat around the clock to assist with any privacy-related queries.
Content updated: September 16, 2026